We are seeking an innovative and data-driven Senior Associate, Marketing Strategist to join our Retail Bank Marketing team. This associate will play a critical role in executing and shaping our customer engagement strategy for checking products. This role will support our Email Marketing Strategy team, and will be responsible for the execution, performance analysis, and optimization of our email marketing campaigns. This is a powerful opportunity to take your marketing and analytical skills to the next level while making a tangible impact on our customers and business.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture a culture that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration, and encourages innovative ideas.
This position can be located in: New York, Wilmington, McLean, Chicago and Richmond while offering a flexible work environment and schedule.
Key Responsibilities:
Partner with the Email Marketing Strategy checking lane lead to plan and implement email campaigns that deepen engagement with existing checking customers.
Build and execute a robust, always-on testing platform to identify new opportunities with customer segments, creatives, and experiences that drive engagement.
Analyze campaign performance and synthesize insights to shape broader engagement strategies and optimize our email marketing program.
Manage the end-to-end creative development process for multiple campaigns, from writing effective creative briefs to trafficking final assets.
Coordinate with internal cross-functional teams, including business partners, creative, legal, compliance to ensure campaigns are executed flawlessly and on schedule.
Act as a subject matter expert on email best practices, continually seeking out new ideas and opportunities to innovate and improve the customer experience.
The Ideal Candidate:
Brings a rigorous test-and-learn mindset, with a passion for leveraging data to uncover insights that shape strategy.
Is a proactive “self-starter” with a strong ownership mentality and the ability to prioritize workloads and learn new tools quickly.
Possesses strong organizational and project management skills, with the ability to manage the details of multiple projects, deadlines, and changing priorities.
Is a collaborative team player with excellent communication skills, comfortable working with high-performing teammates and partners across the enterprise.
Has a curious mindset, ready to dig in on consumer behaviors and marketing trends to inform campaign improvements.
Basic Qualifications:
At least 2 years of experience in digital marketing, with a focus on email.
At least 2 years of experience in planning, executing, and analyzing marketing programs.
At least 2 years of experience managing creative processes and partnering with creative teams.
Preferred Qualifications:
1+ year of developing Marketing Strategies leveraging SalesForce Marketing Cloud
Experience with Workfront
3+ years of experience in email marketing.
3+ years of experience using Microsoft Excel or Google Sheets for data analysis and reporting.
Experience in marketing for financial services or another highly regulated industry.
Experience working with cross-functional teams in a matrixed environment.
Experience at a digital marketing agency.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Who We Are
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.