Manager, Brand

Manager, Brand

Capital One Auto is seeking an innovative and data-driven Brand Manager to help lead dealer brand marketing efforts for the Auto line of business. This associate will play a critical role in our B2B growth strategy, focused on driving integrated strategies across the dealer journey. 
 

This role requires a mix of strong business knowledge and stakeholder management, omni-channel marketing experience, exceptional communication, proactive approach to becoming a subject matter expert in our dealer offerings and strong data and analytical skills. This role will be responsible for leading and coordinating the brand strategy, creative development process, and compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. This role presents a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.
 

Responsibilities:

• Develop integrated brand marketing strategies and projects that span multiple parts of the business (cross Line of Business / Division), serving as a key liaison and collaborator with cross-functional teams from Sales, Business Analysis, Product, Creative, Legal, etc.

• Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy

• Develop reusable playbooks for new and strategic focus areas (e.g. Partnerships marketing, external media) to set the stage for future growth

• Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas

• Lead strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business

• Develop creative briefs, work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables along with facilitating creative to execution process handoff, gaining deep understanding of the nuances of our channel-specific execution systems, processes and procedures

• Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams

• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience

• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives

• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams

• Partner closely with data and business teams be a champion of Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams
   

This Associate should bring:

• The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns

• Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them

• A product mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results

• Experience leading and managing creative processes, working with creative teams

• Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach

• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing

• Highly effective communication skills with outstanding writing, editing, and presentation abilities
   

Basic Qualifications:

• Bachelor's Degree or military experience

• At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications (or a combination)

• At least 3 years of experience in a marketing or communications department for a Fortune 500 company, or at least 3 years of experience within an advertising or marketing agency
   

Preferred Qualifications:

• 3+ years of experience in financial services marketing

• 2+ years of experience presenting to senior leadership

• Experience with automotive B2B marketing

 

***At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Plano, TX: $132,800 - $151,600 for Manager, Brand

 

 

 

 

 

 

 

 

 

 

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).